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Directive on copyright in the Digital Single Market
Some of the text is copied from the EU Commission press release of 19th January 2019
My comments shows how we at NIM are capable of handle the implementation of BOTH article 13 and 11 to the benefits of creators, normal consumers AND gigantic internet platforms like Google and Facebook.
The proposed “Directive on copyright in the Digital Single Market” (the directive) seeks to ensure that artists (especially small ones, for example, musicians), and news publishers and journalists benefit from the online world and the internet as they do from the offline world. Currently, due to outdated copyright rules, online platforms and news aggregators are reaping all the rewards while artists, news publishers and journalists see their work circulate freely, at best receiving very little remuneration for it.
This makes it very difficult for artists and media professionals to earn a decent living.
It is important to point out that the draft directive does not create any new rights for artists and journalists. It merely ensures that their existing rights are better enforced. Nor does the draft directive create new obligations for online platforms or news aggregators (DSP – Digital Service Providers). It merely ensures that existing obligations are better respected. What is currently legal and permitted to share will remain legal and permitted to share.
Which raises two crucial points:
1. the creators of content must get paid, or the value and relevance of content will deteriorate.
2. The content must be highly relevant: – It’s the essence of customers experience and their digital interactions.
Relevant and quality content makes a cornerstone of the user experience.
Moreover, the users’ expectations follow a simple law: they always increase over time.
To combine the two point is not only challenging, but it’s also very costly!
Which is why NIM created the Content as a Service (CaaS) concept to secure the creators of content (starting with music) a reasonable income. At the same time giving the Digital Service Providers (DSPs) easy access to licensed material.
However, the challenges in putting together a highly specialised user experience (for example) in the streaming of music and near real-time payments of royalties often creates massive extra cost that is difficult to defend in a very marginal business.
We believe it all start with regulated registration and trade of copyrights.
A regulated registration of copyrights and Intellectual property rights is a significant step in making creators of content able to live upon their creativity. Moreover, by using blockchain (CopyrightChains), a immutable provenance is created for each registration.
• First, you must be registered as a legal entity either as a person or a company.
• Secondly, you must register a wallet on the CopyrightChains as to obtain a wallet address.
It’s important to know that names are not unique but the identifier, CopyrightID, is unique. Whenever you are looking for a copyright, search and confirm it is the right one by checking the CopyrightID.
The CopyrightID will be created automatically for you and looks something like this:
The Name: Write the name of your copyright.
A description: Write a description for your copyright. You are also (for instance) able to include website links which is particularly useful considering the description as of now is unchangeable;
Total CopyrightShares: Define the total supply of your CopyrightShares. The total amount can either be fixed at issuance or increased later by making the CopyrightShares re-issuable (default).
Reissuable: Re-issuable defines if a Copyright issuer can increase the CopyrightShares supply at a later point or not. If set to “Reissuable”, the issuer can increase the amount any time. It’s also important to know that if re-issuable is set to true at the beginning, it can still be changed to false at a later stage;
Decimals: Set how many decimals your asset shall have. For example, if you set 8 decimals as in Bitcoin, your CopyrightShare can be divided down to 0.00000001. If you set 0 (default), your shares/splits can only be transacted in whole pieces (1, 3, 15);
The expectation is that the draft directive will push the online platforms/news aggregators to finally roll out a policy to fairly remunerate all those from whose work they make their money.
The image shows the details for the song Fallen Angel (NB! Only the Musical Works details as no recordings is registered yet)¨
You can see a rough translation in our newsroom:
Let’s clear up some misunderstandings (mostly “fake news” created by lobbying fractions for Google and Facebook)